Booking Q3 2026 partner slots
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We’re the build partner for PPC and paid media agencies that want to solve the post-click problem with AI — intake qualifiers, lead-routing automations, AI-assisted landing page production, and productized qualification tools — all shipped under your agency’s brand. Most PPC-agency partners start with an intake qualifier or a lead-routing automation, the two highest-ROI entry points for this segment. $1,500/month.
The platform side of PPC is being automated faster than agencies can adapt. Google Performance Max, Meta Advantage+, TikTok Smart+ — the platforms are absorbing more of the campaign management work every quarter. Bid management, creative rotation, audience targeting, placement optimisation — all increasingly platform-controlled.
The work that stays defensible isn’t on the platform. It’s everything that happens before the click and after the click.
Stage A · Pre-click
Creative variant production at volume, hypothesis testing, copy generation, landing page production at the pace required for real testing.
Stage B · Post-click — the focus
Intake quality, lead qualification, routing decisions, post-form follow-up — the parts of the funnel where most accounts hemorrhage CPL and where most PPC agencies don’t have a defensible service offering yet.
53% of digital agencies view AI as a threat. For PPC agencies, the threat is real on the platform side and the opportunity is real on the pre-click and post-click sides. Agencies that build out the post-click flow with AI-driven qualification become the ones their clients can’t replace by hiring an in-house Performance Max manager. Agencies that don’t — that stay platform-only — will get squeezed out by exactly that hire.
This page is about the part of the PPC stack where AI builds compound margin instead of eating it.
Five AI patterns that map directly onto PPC-agency operations:
01 / Entry point
Custom intake forms with conditional logic, industry-specific branching, structured field capture, and direct CRM integration. The form qualifies the lead at point of capture — questions adapt based on prior answers, irrelevant branches don’t appear, the resulting lead carries 50–70+ structured fields into your client’s CRM.
Generic contact forms produce low-quality lead volume. PPC agencies optimise for cost per lead, but the metric that matters is cost per qualified lead. Intake qualifiers shift the qualification effort from the sales team to the form. Sales opens every call with the full operational profile in the CRM.
Typical pricing your agency captures: $3–8k for the build, then $200–500/month per client for ongoing optimisation. See AI-Assisted Deliveries for the build pattern.
02 / Entry point
AI agents that triage every inbound lead before sales touches it — read the form submission, optionally enrich via website lookup and ICP scoring, attach a priority rating (High/Medium/Low), and route to the right sales motion.
A PPC account spending $50K/month routinely generates 200–800 leads/month. Manual triage of that volume is impractical and inconsistent. The qualification bot makes triage feasible at scale and converts “lead volume” into “lead quality at volume” — the metric your clients actually want.
Typical pricing your agency captures: $500–2,000/month per client as an ongoing AI service line. See AI Agents & Workflows.
03 / Entry point
PPC requires landing pages to test against. Most PPC agencies don’t ship enough landing page variants because production cost is too high relative to the test value. AI-assisted production methodology compresses landing page build time to where running 5–10 variants in a quarter becomes feasible — without adding headcount.
Landing page testing is the highest-leverage optimisation lever for most accounts, and the one most underused. The production cost is the binding constraint. Removing the constraint produces measurable CPL improvements on most accounts within a quarter.
Typical compression: 3–5 days per landing page variant (vs 1–3 weeks traditional). See AI-Assisted Deliveries.
04 / Entry point
Automations that close the loop between ad platforms, landing pages, intake forms, CRM, and sales motion. Form submission triggers CRM enrichment, attribution data flows back to the ad platforms for offline conversion tracking, lead-quality signals refine the platform’s optimisation, sales activity feeds back into reporting.
Most PPC accounts are optimising on the wrong signal because lead quality data never makes it back to the ad platforms. Closing the loop turns “leads” into “qualified leads” as the optimisation target, which produces better ROAS regardless of platform algorithm changes.
See Automations for the architecture.
05 / Entry point
Multi-tenant SaaS or productized client tools — an intake qualifier you’ve productized for resale, a lead-scoring agent licensed across your book, a conversion attribution tool sold as a recurring service. Built once for your agency, deployed across your client base, with the IP transferred to you.
Most PPC agencies bill on percent-of-spend or flat retainer. Productized tools add a third revenue line — recurring SaaS-style billings against the same client base. Modest assumption: 20 clients at $200/month on a productized intake tool produces $48K of ARR — a defensible margin line independent of platform spend.
See AI Products & MVPs.
Three live builds that map directly onto PPC-agency operations:
Case 01 · Conditional intake
Custom WordPress plugin with 13 conditional slides, 7 industry-specific branches, 70+ structured fields, GHL contact upsert with email-based deduplication, embedded calendar. Sales opens every discovery call with the full operational profile in the contact record. Maps directly onto PPC intake qualifiers.
Case 02 · In-form pricing
WordPress plugin with conditional logic across 22 parameters, admin UI for rate management, GHL CRM integration. The pattern works as a high-intent qualifier on a PPC landing page — qualifies in-form, prices in-form, captures structured intent.
Case 03 · Routing automation
n8n workflow polling Calendly every 2 minutes. Creates contact and task records in parallel. Idempotent against retries. The post-form-fill version of this flow handles PPC lead routing — form to CRM to assigned rep to follow-up sequence, every time, in under two minutes end-to-end.
Your client sees only your agency. We are not in your account reviews, your QBRs, your client communications, or any system your client logs into. Intake qualifiers ship under your agency’s brand on your agency’s landing pages for your agency’s clients. Qualification bots show up in your client’s CRM with your agency’s branding on the structured fields. Reporting flows through your agency’s dashboards.
The work shows up under your account manager, runs through your QA, and ships under your brand. We’ve signed NDAs across 100% of active engagements. Confidentiality is the default posture.
If your client asks who built the intake tool or the qualification logic, the answer is your agency.
Month one is Discovery + scoping the qualifier against one client account where the lead volume and quality gap is most visible. The qualifier ships in month one or two and produces measurable CPL/CPQL improvements within 30 days of going live. Easiest proof, fastest billable conversion.
For agencies who’ve already identified that most of their clients have similar intake problems. We architect a multi-tenant intake tool from build 1, configured per client, billed as a recurring service line. Usually run by agencies managing 15+ active accounts.
For agencies that want to validate the partnership on internal builds — AI-assisted creative variant production, automated reporting, internal lead-scoring for the agency’s own sales pipeline. Lower-risk validation, slower client-billing impact.
Standard engagement: $1,500/month, including Discovery (month one), build capacity, deployment under your brand, source code handoff, and monthly strategy reviews.
For PPC agencies with a clear productized tool in mind (a multi-tenant qualifier, a lead-scoring SaaS), the project-based MVP Build path starts at $3,000 — quoted after scoping. Most PPC-agency partners on the monthly engagement continue iterating their intake and qualification tooling for 6–12 months after first launch as account learnings compound.
A typical month-one for a PPC-agency partner: Discovery in week 1, intake qualifier or qualification bot scoped in week 2, first build in production by end of month one (when scope is clear) or end of month two (when more Discovery is needed). About 1 in 4 engagements ships a working build in month one.
Three situations where we’d recommend against the partnership:
01 · Too few accounts
AI intake and qualification tools have a build cost that needs amortisation across multiple deployments or a high-volume account to make economic sense. If your agency manages 1–3 accounts total, the build investment is hard to justify against the per-account margin recovery. We’d recommend solving the account-count problem first.
02 · E-commerce only
E-commerce PPC mostly skips the intake-qualifier model because the conversion is direct purchase, not form-fill. Lead-form-driven verticals (B2B SaaS, services, finance, legal, healthcare, real estate, education) are where these builds compound. If your book is entirely e-commerce, the post-click optimisation work shifts to landing pages and product feeds — different builds, but we can still help.
03 · Wrong category
We don’t do Google Ads or Meta Ads bid management, audience optimisation, or platform-level account work. That’s not our category. We build the systems that make whatever traffic your agency sources convert better post-click. Platform work stays with your team.
A regular contact form captures static fields. An AI intake qualifier adapts to the user’s answers — conditional logic shows or hides questions based on prior responses, industry-specific branching changes which fields appear, optional AI scoring evaluates the answer set in real time. The output is a 50–70+ field qualified lead, not a 5-field generic form fill. Sales doesn’t need to do the discovery work because the form did it.
Realistic timeline: measurable improvements visible within 30–60 days of intake qualifier launch, larger improvements over 90+ days as the qualification logic refines based on data. The biggest gains come from the gap between “leads” and “qualified leads” — accounts that previously measured CPL only routinely see 20–40% improvements in CPQL even with no change in ad spend. Mileage varies by vertical and account quality.
Yes. Most intake builds we ship include a feedback loop — sales marks each lead as Closed Won / Closed Lost / Disqualified, and the qualification scoring updates against actual conversion data quarterly. After 90–180 days of data, the scoring becomes meaningfully more accurate than initial rule-based logic. Some accounts upgrade to LLM-based scoring at this point; others stay rule-based with refined thresholds.
Yes — B2B is the highest-fit vertical for AI intake and qualification. B2B leads have longer consideration cycles, more diverse buyer profiles, and higher per-lead value, which makes the qualification work pay back faster. Most of our PPC-agency partners run primarily B2B accounts.
Yes — that’s the productized-build pattern. A multi-tenant intake qualifier built once can be deployed across all your accounts with industry-specific configuration per client. Unit economics shift dramatically at 10+ clients on the same productized tool. See AI Products & MVPs.
Within scope: landing page copy and design (which is creative-adjacent), and the AI-assisted production methodology that ships variants quickly. Out of scope: ad creative production itself (image/video creative, copy variants, hooks). Most PPC agencies have in-house creative teams or specialist partners for that work. We focus on the post-click flow and the supporting systems.
We integrate against most common stacks — HubSpot, Pipedrive, Salesforce, ActiveCampaign, OnePageCRM, GoHighLevel, Zoho. Ad platform integration covers Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads for offline conversion tracking. If your client uses something unusual, we’d discuss in the scoping call.
Your call. Most don’t need to know — the intake feels like a well-designed form, not an “AI” feature. If your agency wants to brand the work as an AI-powered service line, that’s a positive positioning move with most B2B clients right now. If you prefer to position it as “better intake design,” that’s equally accurate. Both framings work.
A 30-minute scoping call to look at the account, identify where the post-click flow is leaking quality, and confirm whether intake qualification is the right answer.
Book a 30-minute scoping callA candidate first build pulled from your existing client roster.
Rough scope and timeline showing where the build pays back.
An honest read on whether intake qualification will move the metrics on your account specifically.
